- Living according to and communicating the whole Gospel of Jesus Christ.
- Carrying out our mission under the authority of Scripture and relying on the Holy Spirit to empower our ministry.
- Encouraging the welfare and spiritual health of those who do this ministry, that they may minister out of a consistent and growing relationship with Christ and His followers.
- Researching and developing innovative approaches to reaching uncommitted, disinterested kids around the world.
- Reaching adolescents of all social, cultural, economic and ethnic backgrounds throughout the world.
- Working with followers of Christ from a variety of traditions and local churches around the world.
- Welcoming all those whom God calls to our mission — men and women of all races, staff and volunteers — who are linked to a common purpose of introducing adolescents to Jesus Christ.
- Observing the highest standards of stewardship of all the resources placed in our trust.
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